Make an Impact with Virtual Trade Shows

Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a mainstay of corporate marketing.

Trade show exhibition represents a significant portion of B2B marketers’ budgets with an average cost of between $15,000 - $30,000 per event. Trade shows are a mainstay, however ROI is sometimes hard to quantify. Besides the obvious expense, other factors include:

• Lack of control on which client/prospect stops at your exhibit 
• Competing messages from rival companies 
• Loss of productivity from travel 
• Marketing effort is not retained or acted upon by client 

A promising alternative to trade show marketing is the emergent trend of utilizing custom branded video brochures to engage the consumer at their office, without the expense of a traditional live event.

A “virtual trade show” on video book engages the client in a similar one to one experience however with greater reach, less distraction and higher ROI. Virtual trade shows via video book can replace exhibiting at a trade show or can be used to reinforce messaging to attendees, prospects, or top clients.

A virtual trade show consists of a dimensional direct mail package using a video brochure loaded with relevant video content, sent to a list of top prospects and clients. The video brochure can be customized to create one to one messaging along with presenting your latest marketing messages in print with video and sound. Your virtual trade show recipient will have your call to action at hand and be in the position to act, because they are at their office engaged in business activity.

A virtual trade show is no more expensive than exhibiting at a trade show; however, it offers greater reach with your marketing message staying top of mind with your client for longer. No matter how much “wow-factor” a trade show exhibit creates, video brochures will leave a far greater lasting impression and provide positive ROI.

To learn more about video books, watch our video or contact us.

Product Spotlight: 3 in 1 Lens Kit

Macro lens photo

In the age of social media, more and more people are considering themselves photographers, even if they're only armed with their smartphone camera. While most newer smartphones are able to take beautiful photos, especially with the help of filters and editing technology, there are some things a phone's camera just can't do, such as macro close ups. We found a great promo product that gives your phone's camera more capabilities. The 3 in 1 lens kit clamps over your phone's camera lens and turns it into either a macro lens, a wide angle lens, or a fisheye lens. The lenses easily screw into the clamp, so changing lenses is a breeze. The kit comes in a hard zipper case featuring your logo or brand message, but also includes a soft pouch that doubles as a lens cleaning cloth. The 3 in 1 lens kit is a fun and unique gift idea that we love.

Check out our video to see it in action!

Case Study: Business Builder Kit

Project: Business Builder Kit 
Client: Schawk! / Amway 

For this project, our client wanted to create an integrated kit mailing with a variety of components, including print collateral, product samples, and a video book. The challenge was to create a cohesive package that could be mailed without the contents becoming jumbled or damaged in transit. It was critical that the kit elevated brand perception while also providing important product details, samples, and collateral for the end receiver. After reviewing the client's needs, we were able to engineer a kit to their specifications. The end result was a beautiful custom tuck box and inner tray system with cutouts for product and material placement, sized to perfectly fit all the components contained within it.

DBP provided full service brand execution for this unique project from initial conception through final distribution, including:

• Custom package engineering of the outer box and inner tray system 
• Global sourcing and production of custom video book 
• Print production and fulfillment of supplemental collateral materials
• Kit packing and fulfillment
• Global mailing distribution to 4,500+ addresses

Check out our video to see all the features of the kit!

Product Spotlight: Travel Chargers

Some of the biggest sellers in the promotional products industry are tech accessories, such as phone chargers and battery banks. Today we're taking a closer look at two new dual use chargers that we really love. Check out our videos and let us know what you think of these new products.

The C300 is one of our new favorite items, because it doubles as a battery bank. We're a fan of most 2-in-1 products, and this is no exception. The dual functions make it perfect for traveling when packing space is tight. You can plug it into the wall to charge your phone, or simply use it as a portable battery bank when it's fully charged. We think it's genius!


The RK1000 is another great dual use charger that is ideal for travel. Instead of carrying your wall charger and your car charger, you can get both functions with the RK1000. The large imprint area is also a nice touch for promoting your brand; this would be a great trade show giveaway.

Product Spotlight: Custom USB Drives

In the world of promotional products, USB drives have a long history. They are simple, yet effective. Because they are rarely discarded, your brand message lives on long after your client or prospect receives the flash drive. Even though USB drives are nothing new, manufacturers keep finding ways to upgrade or reinvent the flash drive. In the first video below, we show off some of our favorite unique designs. With everything from stock designs to fully custom mobile memory sticks, the possibilities are as endless as your imagination.

But, the look of USB drives isn't the only thing changing in the world of mobile memory. The latest in flash drive technology is the USB C drive. It's smaller than the traditional USB port, and new mobile technology is using this new C drive with increasing frequency. Since older devices may not support this new technology yet, DBP has a solution that allows USB C drives and traditional USB drives to access the same information using a dual port thumb drive. Check out our second video below for more info on USB C technology!

Upgrade Your Collateral with Video Brochures

Marketing and sales collateral are a necessity for businesses, but it can be challenging to make your materials distinct and memorable. When deciding how to present your messaging, new technology stands out but print materials are irreplaceable, so which do you choose? DBP has a unique solution that merges classic print collateral with new media technology: video brochures with custom graphics and finishes. A tactile brochure enhances the video viewing experience in a way that can't be replicated with digital media, and the fully customizable print graphics provide a perfect complement to your video message.

If you're looking to elevate your sales and marketing efforts, consider a video brochure from DBP Chicago to enhance your sales and marketing program. They're perfect for product launches or business development, and are sure to leave a lasting impression on your clients and prospects.

Check out our video below to see these impressive brochures in action!