tag:blogger.com,1999:blog-22557241175166561832024-02-20T13:06:03.037-06:00The Brain StormBob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.comBlogger32125tag:blogger.com,1999:blog-2255724117516656183.post-21116145868351324102018-09-18T12:56:00.001-05:002018-09-18T12:56:30.087-05:00Make an Impact with Virtual Trade ShowsEngagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a mainstay of corporate marketing.<br />
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Trade show exhibition represents a significant portion of B2B marketers’ budgets with an average cost of between $15,000 - $30,000 per event. Trade shows are a mainstay, however ROI is sometimes hard to quantify. Besides the obvious expense, other factors include:<br />
<ul>
<li>Lack of control on which client/prospect stops at your exhibit </li>
<li>Competing messages from rival companies </li>
<li>Loss of productivity from travel </li>
<li>Marketing effort is not retained or acted upon by client </li>
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A promising alternative to trade show marketing is the emergent trend of utilizing custom branded video brochures to engage the consumer at their office, without the expense of a traditional live event. <br />
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A “virtual trade show” on video book engages the client in a similar one to one experience however with greater reach, less distraction and higher ROI. Virtual trade shows via video book can replace exhibiting at a trade show or can be used to reinforce messaging to attendees, prospects, or top clients.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFfGjcpnlzuHYqP1iOclAgbxBkcNBVD6lcfnFY7KMmDdrYBqMO6gPc3Cr7rhooL0dHCFUgTVZr4X-7iJPNLJ2pBWjf5H7LK79nQm_V7Wfk73s6mVvlm_AHGuW_feJGvg1zBUoVQMGn_Ho/s1600/IMG_8673.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFfGjcpnlzuHYqP1iOclAgbxBkcNBVD6lcfnFY7KMmDdrYBqMO6gPc3Cr7rhooL0dHCFUgTVZr4X-7iJPNLJ2pBWjf5H7LK79nQm_V7Wfk73s6mVvlm_AHGuW_feJGvg1zBUoVQMGn_Ho/s200/IMG_8673.JPG" width="200" /></a></div>
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A virtual trade show consists of a dimensional direct mail package using a video brochure loaded with relevant video content, sent to a list of top prospects and clients. The video brochure can be customized to create one to one messaging along with presenting your latest marketing messages in print with video and sound. Your virtual trade show recipient will have your call to action at hand and be in the position to act, because they are at their office engaged in business activity. <br />
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A virtual trade show is no more expensive than exhibiting at a trade show; however, it offers greater reach with your marketing message staying top of mind with your client for longer. No matter how much “wow-factor” a trade show exhibit creates, video brochures will leave a far greater lasting impression and provide positive ROI.<br />
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To learn more about video books, <a href="https://www.youtube.com/watch?v=4swQ9TQdOjk" target="_blank">watch our video</a> or <a href="mailto:info@dbpchicago.com" target="_blank">contact us</a>.<br />
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Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-68176362035454600252018-04-23T17:11:00.000-05:002018-04-23T17:11:39.080-05:00Product Spotlight: Swell Style Stainless Steel BottleToday's product spotlight features a high end, but affordable, stainless steel water bottle from a project for a hotel client. The bottle's capacity is 750 ml, or approximately 25 ounces, and can accommodate hot or cold beverages. Our field testing proved that the bottle keeps a drink hot or cold for almost a full day when the top is closed, thanks to the vacuum sealed dual wall insulation. The sleek design and modern construction are remarkably similar to Swell bottles, which retail for over $20 each for a lower capacity.<br />
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Our client's bottle, featured in our video below, was a bargain at under $10 each. The pricing included two multi-color imprints featuring the hotel branding on one side and their restaurant's branding on the opposite side. They chose the matte black option to make their colorful logos pop; however, there are several other colors and styles available to complement your branding.<br />
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Check out our video to learn more about the project.<br />
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<iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ySXswXHkl7c" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-53042159128516407702018-03-29T09:57:00.000-05:002018-03-29T09:57:40.197-05:00Product Spotlight: 3 in 1 Lens Kit<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNzENx8Y3l6gma0e0Kr6O2mYr5HR_A1EPBO3AoQECrlau0pwNmokxeeutiT3DozCCD5fPsmANCDvxT-hyo_L6AEmkZmPArV1rkwxdvNkEPQey6wLLmm3kcPSgTz0YFIYxBYCCrn0h-T74/s1600/Macro+Lens+-+quarter+edge.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNzENx8Y3l6gma0e0Kr6O2mYr5HR_A1EPBO3AoQECrlau0pwNmokxeeutiT3DozCCD5fPsmANCDvxT-hyo_L6AEmkZmPArV1rkwxdvNkEPQey6wLLmm3kcPSgTz0YFIYxBYCCrn0h-T74/s200/Macro+Lens+-+quarter+edge.JPG" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Macro lens photo</td></tr>
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In the age of social media, more and more people are considering themselves photographers, even if they're only armed with their smartphone camera. While most newer smartphones are able to take beautiful photos, especially with the help of filters and editing technology, there are some things a phone's camera just can't do, such as macro close ups. We found a great promo product that gives your phone's camera more capabilities. The 3 in 1 lens kit clamps over your phone's camera lens and turns it into either a macro lens, a wide angle lens, or a fisheye lens. The lenses easily screw into the clamp, so changing lenses is a breeze. The kit comes in a hard zipper case featuring your logo or brand message, but also includes a soft pouch that doubles as a lens cleaning cloth. The 3 in 1 lens kit is a fun and unique gift idea that we love.<br />
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Check out our video to see it in action!<br />
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<iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hd_4Bg9uj6k?rel=0" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-24034738149648972502018-03-08T14:44:00.000-06:002018-03-08T14:44:32.096-06:00Case Study: Business Builder Kit<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">Project: Business Builder Kit </span><br />
<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">Client: Schawk! / Amway </span><br />
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<span style="color: #1d2129; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px;">For this project, our client wanted to create an integrated kit mailing with a variety of components, including print collateral, product samples, and a video book. </span></span><span style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px;">The challenge was to create a cohesive package that could be mailed without the contents becoming jumbled or damaged in transit.</span><span style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px;"> </span><span style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px;">It was critical that the kit elevated brand perception while also providing important product details, samples, and collateral for the end receiver. After reviewing the client's needs, we were able to engineer a kit to their specifications. The end result was a beautiful custom tuck box and inner tray system with cutouts for product and material placement, sized to perfectly fit all the components contained within it.</span></div>
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<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">DBP provided full service brand execution for this unique project from initial conception through final distribution, including:</span><br />
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<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">• Custom package engineering of the outer box and inner tray system </span><br />
<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">• Global sourcing and production of custom video book </span><br />
<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">• Print production and fulfillment of supplemental collateral materials</span><br />
<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">• Kit packing and fulfillment</span><br />
<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">• Global mailing distribution to 4,500+ addresses</span><br />
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<span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; text-align: center;">Check out our video to see all the features of the kit!</span><br />
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<span style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px; text-align: center;"><iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hk3xL3vSCQs" width="560"></iframe></span>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-82615158398966543632017-03-24T16:07:00.002-05:002017-03-24T16:07:47.585-05:00The Colors of Spring<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx2eU3Y2-yI3qZQseS8G0FJ1XZfcvoRh3vPY1IEB7Z3dioaEQHFmQx6WRsWKV-U-Ap8N2SZyRMpEQZ0hcTf0zEdMgM5GkzgzOEiqyXy1B8fZbKlzgFFDaV7-FV3ikVBwJtbGRAiS3EoPw/s1600/Niagara.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx2eU3Y2-yI3qZQseS8G0FJ1XZfcvoRh3vPY1IEB7Z3dioaEQHFmQx6WRsWKV-U-Ap8N2SZyRMpEQZ0hcTf0zEdMgM5GkzgzOEiqyXy1B8fZbKlzgFFDaV7-FV3ikVBwJtbGRAiS3EoPw/s200/Niagara.jpg" width="136" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl4eru2ftyJKRNYXXulQ7QzL6SYoR-B8rqf4rZqzKWKwRrc-UGrM0B8-bNnDiXcqrJ_VSH5vcgTWu86k_ZBO0BFCEoHXXGAtc5MRxiIoFC5D1We9ONYU1wPnaytS3n9e2mpwcwLkm1UiU/s1600/Greenery.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl4eru2ftyJKRNYXXulQ7QzL6SYoR-B8rqf4rZqzKWKwRrc-UGrM0B8-bNnDiXcqrJ_VSH5vcgTWu86k_ZBO0BFCEoHXXGAtc5MRxiIoFC5D1We9ONYU1wPnaytS3n9e2mpwcwLkm1UiU/s200/Greenery.jpg" width="142" /></a>Each fall, Pantone releases their top 10 colors for the coming spring based on the color trends at New York Fashion Week. Now that spring is in full swing, take a look at the top colors of the season!<br />
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<b>Greenery (Pantone 15-0343)</b> - Pantone's 2017 Color of the Year is a lush green taken straight from nature.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTLWdEnO4u2hCqvWRTGk00mqcaLFz9Zd9RKLRCURs-RDXgdCs8VQh6eHOxVWnoU446TToAP2mBm-BD36sh1Gen3FAD7ROH6Vg2rlMFoFu0uL1jtxhKP5otp6jQW2EGqz_CnNbwhVV4q1U/s1600/Lapis+Blue.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTLWdEnO4u2hCqvWRTGk00mqcaLFz9Zd9RKLRCURs-RDXgdCs8VQh6eHOxVWnoU446TToAP2mBm-BD36sh1Gen3FAD7ROH6Vg2rlMFoFu0uL1jtxhKP5otp6jQW2EGqz_CnNbwhVV4q1U/s200/Lapis+Blue.jpg" width="136" /></a><b>Niagara (Pantone 17-4123)</b> - The name evokes thoughts of water, which is perfect for this blue shade.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7nDdaVWp47HkStOHJDH9qLyVQ2h0z1SuLs3DOTFLrOwrxKjymRYbnDtlxBSfOS4vMZhVmzsWeV8nABPYnf4IVr6RPihJyPVEyiqx4SZAAZUM3doccapzpO68SB3mCmXPuN0c_fijK_fs/s1600/Primrose+Yellow.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7nDdaVWp47HkStOHJDH9qLyVQ2h0z1SuLs3DOTFLrOwrxKjymRYbnDtlxBSfOS4vMZhVmzsWeV8nABPYnf4IVr6RPihJyPVEyiqx4SZAAZUM3doccapzpO68SB3mCmXPuN0c_fijK_fs/s200/Primrose+Yellow.jpg" width="136" /></a><br />
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<b>Primrose Yellow (Pantone 13-0755) </b>- A warm, bright hue reminiscent of a sunny day.<br />
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<b>Lapis Blue (Pantone 19-4045)</b> - While blue is always a popular color, this shade is a richer, darker color than the first blue in the list.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZgu-nwwfhjncTviLWUoCizA7N4IdFe2jsT43Dxhgsa_dl_X8qd57-K4IOyFDHVZfVQUYoTZ-EpiojydogvhXxZz-tiyvffpjlQgyIpQhcOKKxbu-mPoEmG0G_8FFAV0j7eIBuYq8NBnE/s1600/Island+Paradise.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZgu-nwwfhjncTviLWUoCizA7N4IdFe2jsT43Dxhgsa_dl_X8qd57-K4IOyFDHVZfVQUYoTZ-EpiojydogvhXxZz-tiyvffpjlQgyIpQhcOKKxbu-mPoEmG0G_8FFAV0j7eIBuYq8NBnE/s200/Island+Paradise.jpg" width="136" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBAvCiipkS8tiN241Ib6emcGkyMy1efvKzY0PT0agHzZ4Phz0xz6A4FIxksRWeeu1HmrPkqEO5yXzc2gd0Pm-LVnbgEB82nuWUXa3GdpTOSfurGcp6EMXsFKZEEDfaIHFOUjzqFEP8tk8/s1600/Flame.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBAvCiipkS8tiN241Ib6emcGkyMy1efvKzY0PT0agHzZ4Phz0xz6A4FIxksRWeeu1HmrPkqEO5yXzc2gd0Pm-LVnbgEB82nuWUXa3GdpTOSfurGcp6EMXsFKZEEDfaIHFOUjzqFEP8tk8/s200/Flame.jpg" width="136" /></a><b>Flame (Pantone 17-1462)</b> - A bright, fiery orange that is perfect for warmer seasons.<br />
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<b>Island Paradise (Pantone 14-4620) </b>- Another blue on the list, but this one is a lighter shade reminiscent of the sky on a sunny spring day.<br />
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<b>Pale Dogwood (Pantone 13-1404)</b> - This light pink shade reminds us of Rose Quartz, one of Pantone's 2016 Colors of the Year.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg50F8HEu9wX1kNyLkaBq0tsqCNucj2sNKB09x-NsPXZv3ph4aUvGqfIZRLJpUymOtG7jNVj6XoPbxy46FYg3gkvRvE9FtEICFcK8R_k0FL5RQE_j5SLzoTu_4bQQpsOx2xkl7jyHBqPd8/s1600/Pink+Yarrow.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg50F8HEu9wX1kNyLkaBq0tsqCNucj2sNKB09x-NsPXZv3ph4aUvGqfIZRLJpUymOtG7jNVj6XoPbxy46FYg3gkvRvE9FtEICFcK8R_k0FL5RQE_j5SLzoTu_4bQQpsOx2xkl7jyHBqPd8/s200/Pink+Yarrow.jpg" width="136" /></a><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNuc28WrFd0Y7hy0xJ5OKKywEsQ4t2xgc6L06435AzFnchyphenhyphenRpUzT92WIyVceHniOLUQWnjqGPfG6CsV2OgZrEk4dO-aa_AriMWwR4BWP5oPLehp0UT6tsTmNx6apGGmu6qCitXeufcN9k/s1600/Pale+Dogwood.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNuc28WrFd0Y7hy0xJ5OKKywEsQ4t2xgc6L06435AzFnchyphenhyphenRpUzT92WIyVceHniOLUQWnjqGPfG6CsV2OgZrEk4dO-aa_AriMWwR4BWP5oPLehp0UT6tsTmNx6apGGmu6qCitXeufcN9k/s200/Pale+Dogwood.jpg" width="136" /></a><br />
<b>Pink Yarrow (Pantone 17-2034)</b> - Named after a hue of the yarrow flower, this is a bright bold color.<br />
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<b>Kale (Pantone 18-0107)</b> - This green shade is named after the leafy green vegetable that the color resembles.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggfZpagMPrYyKhwg4HrdAZohZY7P5GbDUXVxFIUfOiCjqqaxITGV93usN999xlk7lzRY1NkIjvxjCEhR-cjdjhT52C_Trn3zlEBUSHIsG47NUAs9Rp8_5zjCTH8XaUVmUYOLJrrSLqlOI/s1600/Hazelnut.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggfZpagMPrYyKhwg4HrdAZohZY7P5GbDUXVxFIUfOiCjqqaxITGV93usN999xlk7lzRY1NkIjvxjCEhR-cjdjhT52C_Trn3zlEBUSHIsG47NUAs9Rp8_5zjCTH8XaUVmUYOLJrrSLqlOI/s200/Hazelnut.jpg" width="136" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7LMaXAvWXh9-NmNeSW5vfox1_btCw3OK55yzBBfbG_DJ5k_-APD9YP9UD9JpzapAV1qjMxTVnBC7SV3g7tE2tQ3YgJ4tfr4oL8vkDeEVX1EAlxNL99kBi74YAGDPzbkLJLEJq2Bf8LFg/s1600/Kale.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7LMaXAvWXh9-NmNeSW5vfox1_btCw3OK55yzBBfbG_DJ5k_-APD9YP9UD9JpzapAV1qjMxTVnBC7SV3g7tE2tQ3YgJ4tfr4oL8vkDeEVX1EAlxNL99kBi74YAGDPzbkLJLEJq2Bf8LFg/s200/Kale.jpg" width="136" /></a><b>Hazelnut (Pantone 14-1315)</b> - One of the few neutral shades on this list, Hazelnut is a toned down, light brown/tan shade.<br />
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Do any of Pantone's top spring colors go with your branding? Which is your favorite color for spring?<br />
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<br />Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-5853325950846916042017-03-16T16:02:00.001-05:002017-03-16T16:02:17.374-05:00Product Spotlight: Pitchfix DeluxeDespite the recent snow here in Chicago, we know spring is just around the corner and it's the perfect time to start planning your spring and summer promotions. Last spring, we gave you an <a href="http://dbpchicago.blogspot.com/2016/04/its-time-to-golf.html" target="_blank">overview of our favorite golf promotions</a>, and one of the products we mentioned was the Pitchfix Deluxe. This is a fantastic high end client gift, and a tool that every golfer will love. The set comes complete with a pro shop quality quick release divot tool and a set of three magnetic ball markers that attach to the divot tool. With the Pitchfix Deluxe, the tools are housed inside a sturdy metal gift canister, which can be branded with your logo in a dome label. Other packaging options are also available depending on the price point you want. Take a closer look at the Pitchfix Deluxe in our video below.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Ta9BiXixVa4" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-53332814203445870072017-03-02T12:03:00.001-06:002017-03-02T12:03:11.458-06:00Product Spotlight: Travel ChargersSome of the biggest sellers in the promotional products industry are tech accessories, such as phone chargers and battery banks. Today we're taking a closer look at two new dual use chargers that we really love. Check out our videos and let us know what you think of these new products.<br />
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The C300 is one of our new favorite items, because it doubles as a battery bank. We're a fan of most 2-in-1 products, and this is no exception. The dual functions make it perfect for traveling when packing space is tight. You can plug it into the wall to charge your phone, or simply use it as a portable battery bank when it's fully charged. We think it's genius!<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/XsoVC6kErYg" width="560"></iframe>
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The RK1000 is another great dual use charger that is ideal for travel. Instead of carrying your wall charger and your car charger, you can get both functions with the RK1000. The large imprint area is also a nice touch for promoting your brand; this would be a great trade show giveaway.<br />
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Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-71562288027516128662017-02-14T11:05:00.000-06:002017-02-14T11:05:38.197-06:00Product Spotlight: Dye Sublimated Embroidery<span style="font-family: "arial" , sans-serif; font-size: 10.5pt;">New dye sublimated
embroidery techniques allow for amazing eye catching detail. Using dye sublimated ink jet printing technology, we can create unique and highly detailed designs that traditional embroidery can't replicate. With this technique, you still maintain the high-end look that embroidery provides while allowing high resolution details to stand out. Take a look at our video below to see an example of this new and innovative embroidery style.</span><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Nq6YKgJoCfI" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-3368181055649061632017-02-09T11:26:00.001-06:002017-02-09T11:26:55.325-06:00Product Spotlight: Custom USB DrivesIn the world of promotional products, USB drives have a long history. They are simple, yet effective. Because they are rarely discarded, your brand message lives on long after your client or prospect receives the flash drive. Even though USB drives are nothing new, manufacturers keep finding ways to upgrade or reinvent the flash drive. In the first video below, we show off some of our favorite unique designs. With everything from stock designs to fully custom mobile memory sticks, the possibilities are as endless as your imagination.<br />
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But, the look of USB drives isn't the only thing changing in the world of mobile memory. The latest in flash drive technology is the USB C drive. It's smaller than the traditional USB port, and new mobile technology is using this new C drive with increasing frequency. Since older devices may not support this new technology yet, DBP has a solution that allows USB C drives and traditional USB drives to access the same information using a dual port thumb drive. Check out our second video below for more info on USB C technology!<br />
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Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-42381397119373026892017-01-31T16:32:00.000-06:002017-01-31T16:33:20.389-06:00Prepress: What does that mean?<div class="MsoNormal">
Prepress is the process of taking your logo or design and
making it ready for the printers. DBP Chicago knows that dealing with prepress
can be confusing if you aren’t knowledgeable of graphic design terminology.
We’ve collected a handful of terms that you should be familiar with when
dealing with art files and proofs.<o:p></o:p></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<b>Trim Lines, Safe
Area, and Imprint Area</b><o:p></o:p></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9zf-8kpEHC2v4Ip7hWFW7G9LfgOeNFOIdF9u3_dxpZkQEMZgFPtP9vvF6jP8WOx7VLbDqZHZmRNRlpwlBnEKd8r6PnRI7n2SwNjc9dBmbTG01tVbw5mz36dDuxPmlGNqnwyDsbtde7Fk/s1600/Print+Template.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9zf-8kpEHC2v4Ip7hWFW7G9LfgOeNFOIdF9u3_dxpZkQEMZgFPtP9vvF6jP8WOx7VLbDqZHZmRNRlpwlBnEKd8r6PnRI7n2SwNjc9dBmbTG01tVbw5mz36dDuxPmlGNqnwyDsbtde7Fk/s320/Print+Template.jpg" width="247" /></a>The terms trim lines and safe area refer to areas of the art
file. The trim line designates the edge of the page on the final printed piece.
The safe area is the designated area for text and images; it is typically
smaller than the trim line to accommodate for standard cutting variance.
Imprint area typically refers to the area on a promotional product that can be
imprinted with your brand message. You will typically see the imprint area
designated on proofs, but they do not get printed on the final product.</div>
<o:p></o:p><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Mock Ups vs. Proofs</b><o:p></o:p></div>
<div class="MsoNormal">
Mock ups and proofs are similar, but not quite the same. A
mock up is typically a quick overlay of the imprint design over a low
resolution image of the product. It gives you a visual reference to what the
final product will look like, but is not an exact representation. A proof is a
technical file from the plant. It is ready for print with the imprint area or
trim lines denoted on a high resolution product image. <o:p></o:p></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<b>Crops and Bleeds, or
Printer’s Marks</b><o:p></o:p></div>
<div class="MsoNormal">
Many printers require art files to have crops and bleeds, so
it’s important to know what these terms mean.
They are two components that make up the printer’s marks on a final
print ready file. Crops is an abbreviation for crop marks, which are the lines
that designate where the cutting blades should line up. Bleeds refers to
graphics bleeding off the page, or when an image goes all the way to the edge
of the paper with no white border. On the print file, the bleed is typically ⅛”
and the images should extend over the trim lines by that amount. Different
printers may have different requirements for bleeds, depending on the equipment
at the plant. Ask your printer for their requirements so your files will be
built to proper specifications.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Resolution</b><o:p></o:p></div>
<div class="MsoNormal">
It’s well known that images play an important role in
marketing. Sharp marketing needs sharp images to enhance your message. When
dealing with graphic files for print, you’ll hear the term resolution thrown
around quite a bit. For print, images need to be at least 300 dpi, or dots per
inch. Images are comprised of microscopic colored dots called pixels, and all
the pixels together form the image visible to us. The more pixels contained in
the image, the more detail that will be seen and the more you can enlarge the
image before it becomes distorted.<o:p></o:p></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<b>Outlines and Vector
Files</b><o:p></o:p></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiilfW4Pz_x29KAupJbJs5Sb9yuhxKeN4wCRBfBOEjMcUoI4QnjUUKOOKSSprwI4qB57IgAFg1FIHNUjGXQd4x-YQVIsMuUgPdgh2sV0CJgjsmkwAacNnI12wmdG1QggLgsMPxgc6pRoqY/s1600/Live.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiilfW4Pz_x29KAupJbJs5Sb9yuhxKeN4wCRBfBOEjMcUoI4QnjUUKOOKSSprwI4qB57IgAFg1FIHNUjGXQd4x-YQVIsMuUgPdgh2sV0CJgjsmkwAacNnI12wmdG1QggLgsMPxgc6pRoqY/s320/Live.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Live, editable text</td></tr>
</tbody></table>
<div class="MsoNormal">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizchC1-fnzG8ae-xZEV3nnJcTt0KwlPQA9qloqJOTPuR5yMnj69DcY6R-gtsSadNgVTATPudgN-UtZ8r3xUVKgnuIOHB8p4N_oNzYZQBQ3IEQxVPVuVF9e6uRQ12FC_JTUitKItN-iCSg/s1600/Outlined.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizchC1-fnzG8ae-xZEV3nnJcTt0KwlPQA9qloqJOTPuR5yMnj69DcY6R-gtsSadNgVTATPudgN-UtZ8r3xUVKgnuIOHB8p4N_oNzYZQBQ3IEQxVPVuVF9e6uRQ12FC_JTUitKItN-iCSg/s320/Outlined.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Outlined text</td></tr>
</tbody></table>
These are terms that you will hear a lot when referring to
text and logos. They are important to ensure your final print piece looks
exactly as it does on your design file. Vector files’ primary function is to allow
for sizing. Much like resolution in an image file, a design in a vector file
can be enlarged significantly without distortion. In vector files, the fonts
should all be converted to outlines. Many fonts are not universal, and a large
number of companies pay to purchase a specific font for their brand. Printers
typically do not have special, non-universal fonts. When the prepress
department opens your file and they don’t have your font, the computer replaces
it with a suggested font and that can change the entire look of the design.
Converting the fonts to outlines turns text into a graphic element so the words
are no longer read by the computer as text and having the font isn’t necessary
to maintain the look of the text. Design software comes equipped with the tools
to make this conversion easy.</div>
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<div class="MsoNormal">
<b>PMS, CMYK, RGB</b><o:p></o:p></div>
<div class="MsoNormal">
OMG! So many acronyms when talking about color!
These are all color terms that refer to the color mixing within the art file
and in printers. CMYK and RGB are formula keys. Each of them contains 3 or 4
primary colors: Red, Blue, Green or Cyan, Magenta, Yellow, Black (K). Color
spectrums in printing are based on formula percentages of each of the primary
colors. A file can be CMYK or RGB, but it can’t be both. CMYK is typically
preferred by printers, while RGB is best for web or screen views. Another way
to identify colors is by using PMS colors, sometimes called spot colors. PMS
means Pantone Matching System, and it is a universal color code system. You
might see a color specified as PMS 187C. Most brands will designate a PMS color,
because it is the most precise way to match a color across a variety of
materials and products.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>EPS and PDF</b><o:p></o:p></div>
<br />
<div class="MsoNormal">
EPS (Encapsulated Postscript) and PDF (Portable Document
Format) are file types. For commercial printing, Print Ready PDF files are
typically sufficient for printing. They can carry high resolution files in
smaller file sizes, so they are easy to email but also easy to convert back
into a fully editable file. Not all PDF files are print ready, however, and not
all retain their editing capabilities if they are low resolution. Promotional
products will sometimes prefer or require an EPS file, which is the file type
that contains outlines and vector art. Not all EPS files are vector art, but
all vector art should be in EPS files.<o:p></o:p></div>
Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-31354237241753062402017-01-19T16:52:00.001-06:002017-01-19T16:52:29.611-06:00Upgrade Your Collateral with Video BrochuresMarketing and sales collateral are a necessity for businesses, but it can be challenging to make your materials distinct and memorable. When deciding how to present your messaging, new technology stands out but print materials are irreplaceable, so which do you choose? DBP has a unique solution that merges classic print collateral with new media technology: video brochures with custom graphics and finishes. A tactile brochure enhances the video viewing experience in a way that can't be replicated with digital media, and the fully customizable print graphics provide a perfect complement to your video message.<br />
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If you're looking to elevate your sales and marketing efforts, consider a video brochure from DBP Chicago to enhance your sales and marketing program. They're perfect for product launches or business development, and are sure to leave a lasting impression on your clients and prospects.<br />
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Check out our video below to see these impressive brochures in action!<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/8eLe-D1n2DY" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-19796785997168993772016-10-21T16:27:00.002-05:002016-10-21T16:27:30.254-05:00Product Spotlight: Power Pack X500The world of promotional products is certainly not lacking in tech items, so it's always fun when we find something unique and high quality that we can share with our clients. We came across this fantastic dual use power pack recently and needed to spread the word! It features a 6,600 mAh battery for charging electronic devices as well as a portable LED lantern. It's perfect for camping, power outages and safety kits. Check out our video to see it action!<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/q6aVD80oMGQ" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-8915880564989144072016-09-29T13:58:00.000-05:002016-09-29T13:58:45.187-05:00A new use for an old favorite!At DBP, we've been excited about popsockets since they emerged on the market a few years ago. They are a useful branding tool that many of our clients love as much as we do! They pull double duty as a phone grip and a phone stand, but a new accessory enables you to use them in a whole new way: a dashboard phone mount.<br />
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As we all know, a dash mount allows users to continue using their phones in the car while complying with hands free safety laws. Many dash mounts can be cumbersome or limited in regards to where they can be mounted. However, the brand new popsocket car mount is so small, it's barely noticeable and can be placed almost anywhere in the car. <br />
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Check out the video below to see how these new car mounts come packaged with the popsockets, and contact DBP for more information or if you'd like to place an order.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/M0vhwQxsMfc" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-12849543127390822402016-07-20T12:58:00.000-05:002016-07-20T12:58:29.916-05:00Product Spotlight: Hi-Power Magnetic Emergency LightA new item that we are very excited about is this great multi-function <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=6767084&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">roadside safety flashlight</a>. It features three functions: a high powered flashlight, LED lights down the side, and flashing red safety lights. A powerful magnet holds it to any metal surface, such as a car for roadside emergencies. It's bright side lights are a perfect hands-free way to light a dim work area like a basement, under a sink, or under the hood of your car. Keep it in your car, take it camping, or stash one at home; it's uses are nearly limitless.<br />
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Laser engraving along the side make it a unique promotional item that your clients or employees will use on a regular basis that will keep you in their minds long after they receive it. Check out our video below to see this great product in action!<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/p0E1IvxJa1M" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-59902218446995768542016-07-06T11:44:00.000-05:002016-07-06T11:45:21.534-05:00Product Spotlight: 320GB Solid State Hard Drive<span style="background-color: white; color: #464646; line-height: 18px;">It never hurts to have a backup of your hard drive in case of a technical emergency.</span><span style="background-color: white; color: #464646; line-height: 18px;"> </span><span style="background-color: white; color: #464646; line-height: 18px;">We have found the perfect tech accessory to keep your data safe, and also portable.</span><span style="font-family: inherit;"><span style="background-color: white; color: #464646; line-height: 18px;"> The <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=550758426&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">External Hard Drive N320</a> holds up to 320GB of data and features an auto-sleep function and low power consumption. This solid state hard drive includes a USB 3.0 data transfer cable and comes packaged in a white 2-piece gift box. The large imprint area allows for maximum visibility of your logo, which makes this a great tech gift for clients or your sales team.</span></span><br />
<span style="font-family: inherit;">Check out our video below to learn more about the N320 Hard Drive.</span><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/S11Ey7F4xZ0" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-85149030919862675902016-05-31T16:52:00.000-05:002016-05-31T17:01:03.023-05:00Are Calendars Still Relevant?<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizor2fWGCVSAnOLkaEpF3ZxmkdiyvYSbL8vzztdRF3dW15EY5glM5HEsfcQ2UhEKsdqyad6KKSFyV8ZWK2DDnS4mAFaoZXwX7s7Fi8uWkVM9f2susWWD5FE6wBgDndAaYa2P9weNg8MMY/s1600/Capture.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizor2fWGCVSAnOLkaEpF3ZxmkdiyvYSbL8vzztdRF3dW15EY5glM5HEsfcQ2UhEKsdqyad6KKSFyV8ZWK2DDnS4mAFaoZXwX7s7Fi8uWkVM9f2susWWD5FE6wBgDndAaYa2P9weNg8MMY/s200/Capture.PNG" width="200" /></a><span class="s21">The answer to this question is simple: Yes! </span><o:p></o:p></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);"><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);"><span class="s21">Offering your
clients a custom year end calendar is a great way for your brand to stay top of
mind all year long. Besides the obvious benefit of knowing today’s
date, a custom calendar allows you to direct your message in a subtle way
digital devices cannot. </span></span><o:p></o:p></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);"><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);"><span class="s21">Despite the
widespread use of smart phones, smart watches and other new tech gadgets</span><span style="background-color: rgba(255, 255, 255, 0);">, the majority of Americans
still use some sort of paper calendar as part of their daily lives. Maybe
it’s the busy parent with their calendar in the kitchen to keep track of family
activities</span><span style="background-color: rgba(255, 255, 255, 0);">, or </span><span style="background-color: rgba(255, 255, 255, 0);">the organized business
professional jotting notes, or </span><span style="background-color: rgba(255, 255, 255, 0);">someone
just preferring a planner they can hold in their hand that is not battery
powered. </span></span><o:p></o:p></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);"><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI-lrJO1lOufEiDhHuJD4rkdwR1ywIszUJpGnaDSOxH-YBH60YqhEiGNG4T3Jhd1igACpCuz4nG9QIAxanO3uP378eHpHSDHrERoTmONiiGH_BTMYTty7q2YGATpO7YxcVCssJopDhE_s/s1600/Capture2.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI-lrJO1lOufEiDhHuJD4rkdwR1ywIszUJpGnaDSOxH-YBH60YqhEiGNG4T3Jhd1igACpCuz4nG9QIAxanO3uP378eHpHSDHrERoTmONiiGH_BTMYTty7q2YGATpO7YxcVCssJopDhE_s/s320/Capture2.PNG" width="208" /></a><span style="background-color: rgba(255, 255, 255, 0);"><span class="s21">There are so
many ways to customize a calendar - it is truly one of the easiest and most
cost effective marketing tools you can buy. Keep you client’s eyes on your
brand all year long! </span>Coupons and helpful tips are great
customization options. </span></div>
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);">
<!--[endif]--><o:p></o:p></span></div>
<br />
<div class="s2" style="line-height: 16.2pt; margin-bottom: .0001pt; margin: 0in;">
<span style="background-color: rgba(255, 255, 255, 0);"><span class="s21">DBP can help
you promote your business with a custom
designed calendar. DBP can also help you create other styles of
calendars, such as magnetic calendars for the fridge or business card
calendars. No matter which style you choose, a custom calendar is a
year-long marketing investment that offers a great return on investment and
repeat customer traffic. </span></span><o:p></o:p></div>
Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-80019097216101908532016-05-04T10:57:00.002-05:002016-05-04T11:00:03.914-05:00Product Spotlight: Slim Aluminum Power Bank<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqYnddxqpQhW_LGbzPyMhntoOyGWURiWn4EqFhRZu8qEQaxUAqf5Yd6MVRrrGBaRFM1CmuA2aLPCV_jrf5oJU3nQqVytAlpVBF2sG2E6Zz4aOQTzhuGKAwxj1chX3ShKZ6lZINfwpXhFs/s1600/Power+Bank.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqYnddxqpQhW_LGbzPyMhntoOyGWURiWn4EqFhRZu8qEQaxUAqf5Yd6MVRrrGBaRFM1CmuA2aLPCV_jrf5oJU3nQqVytAlpVBF2sG2E6Zz4aOQTzhuGKAwxj1chX3ShKZ6lZINfwpXhFs/s200/Power+Bank.png" width="200" /></a><br />
<span style="font-family: inherit;">There are a lot of options out there when it comes to
portable battery chargers, but we really love this new <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=550756146&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Slim
Aluminum Power Bank</a>. It comes in a hard gift case with a clear window and
the charger itself is slim, sleek and lightweight so it fits nicely in a purse
or briefcase. Choose from either black </span><br />
<span style="font-family: inherit;"><o:p></o:p></span></div>
<span style="font-family: inherit;">or silver. It has a large imprint area
and can be printed in full color.</span><br />
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<span style="font-family: inherit;">Between the high quality and cost effective pricing, these
are a perfect option for client gifts and prospect giveaways. Check out our
video below to see more about these fantastic power banks</span>!<o:p></o:p></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/U19NPVKRbKo" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-37707866169146110552016-04-27T16:54:00.000-05:002016-04-27T16:55:06.879-05:00It’s Time to Golf!<div class="MsoNormal">
With the spring season comes golf season. Golf is a favorite
sport for networking and fundraisers, as well as for personal enjoyment during
down time. According to statista.com, the number of people who played golf in
2015 was estimated at 26 million! Using golf-related promotional products is a
great way to get your brand in front of this market. We’ve rounded up some of
our favorite golf products that our clients use.<o:p></o:p></div>
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<b>Golf balls</b> –
since golf can’t be played without them, they are always in front of golfers. These
are also a fantastic option for any budget level, since there’s such a wide
range of options available.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwpXkdRYRhaMbQGBNpc_MhaaxYTX-r26Sqe3vwH9V-vpxoa-7otxnrnUDcio_lsGa18Rx3q6rIHFiyl425AyT-A5OZGxLhY3SoHRzDPrpJW51Li0fIzsK08mhYzHJjwajsmVgAMDN3Qlo/s1600/22164753.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwpXkdRYRhaMbQGBNpc_MhaaxYTX-r26Sqe3vwH9V-vpxoa-7otxnrnUDcio_lsGa18Rx3q6rIHFiyl425AyT-A5OZGxLhY3SoHRzDPrpJW51Li0fIzsK08mhYzHJjwajsmVgAMDN3Qlo/s200/22164753.jpg" width="200" /></a><b>Tee sets</b> – <span class="MsoHyperlink">tees are another great promo item that many golfers won’t
golf without! We love these awesome </span><a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=7391311&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Tee Shakers</a><span class="MsoHyperlink">, which have a 360 degree wrap which allows
for maximum branding potential. For a smaller option for tradeshow giveaways,
these </span><a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=4853222&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">golf tee sets</a><span class="MsoHyperlink"> are a win.</span><o:p></o:p></div>
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<b>Divot tools</b> – we
recently fell in love with the <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=200250383&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Pitchfix Classic Golf Divot Tool Deluxe Gift Set</a>. The set comes in a round tin
featuring your logo, and includes a spring release divot tool and three
magnetized ball markers. It makes an excellent client gift! </div>
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<b>Golf towels</b> – these
are a tried and true standard for branded promotional golf products. Our
favorite is the <a href="https://www.alphabroder.com/cgi-bin/online/webshr/prod-detail.w?sr=T68TH&q=t68th" target="_blank">Anvil Deluxe with hook and grommet</a>.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaRne2ApaXbSHpanjNzfKk_ov-yceyg3WKZhiTmn5RcUUJexgRdfPWgtOAwmojU5bbwCzpWtJQPwlvzwykPk4sOcyXGn35d6Mkfn5_ihTeUKrPnAnS4jt03PDn0Ab49nXiV6sULgQOKmY/s1600/22574563.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaRne2ApaXbSHpanjNzfKk_ov-yceyg3WKZhiTmn5RcUUJexgRdfPWgtOAwmojU5bbwCzpWtJQPwlvzwykPk4sOcyXGn35d6Mkfn5_ihTeUKrPnAnS4jt03PDn0Ab49nXiV6sULgQOKmY/s200/22574563.jpg" width="200" /></a><b>Cooling towels</b> – following
along the towel theme, these amazing cooling towels are perfect for a hot
summer day on the green. The <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=7274590&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Keep It Cool Golf Kit</a> has its own carrying case and even comes with two golf
balls and five tees! It’s perfect not only for golfers, but anyone who wants to
stay cool on a hot day.</div>
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<b>Golf umbrellas</b> – a
vented golf umbrella, such as the <a href="http://www.windbrella.com/products/58_georgetown/index.html" target="_blank">Georgetown Folder Plus</a>, is the perfect choice for golfing in a windy area. The vented
mesh allows wind through while protecting you from the rest of the elements.<o:p></o:p></div>
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<b>Sunscreen</b> – everyone
knows you should put sunscreen on before you head out to the course on a sunny
day. The <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=550188355&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Double Eagle Golf Kit</a> provides not only sunscreen, but also includes hand
sanitizer, mints, lip balm and a luggage tag. We also love this <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=550431524&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Keychain sunscreen</a><span class="MsoHyperlink"> for an easy and portable option.</span><o:p></o:p></div>
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<b>Visors</b> – shield
your eyes from the sun with customized visors. This <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=4870101&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Comfort Visor</a> is a great cost effective option with a large logo imprint area. For
a more stylish option, this <a href="http://www.sanmar.com/sanmar-servlets/CatalogBrowser?id=6835602&parentId=&catid=&top=Y&swatch=True+Royal%2FWhite&av=0&prodimage=imglib/catl/STC13_TrueRoyal_Hat_Front_2010.jpg&imagesearch=yes" target="_blank">cloth visor</a><span class="MsoHyperlink"> can be embroidered with your logo and people
are sure to wear it for years!</span><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_eb007veECtZ4RwsMYRaekOV4oGYKe98c7LJzDItDbdZEzYRmGXHN-CfTqd39nH5zzOPkdVhl6ssVyYRWVkPq2-dPjuVuCkSNuabe8l2FJ03RdQby91Pwv_t37usOW0LucP_Mu0CU3S0/s1600/20099889.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_eb007veECtZ4RwsMYRaekOV4oGYKe98c7LJzDItDbdZEzYRmGXHN-CfTqd39nH5zzOPkdVhl6ssVyYRWVkPq2-dPjuVuCkSNuabe8l2FJ03RdQby91Pwv_t37usOW0LucP_Mu0CU3S0/s200/20099889.jpg" width="200" /></a><b>Golf bag water cooler</b>
– staying hydrated on a hot summer day on the course can be difficult when <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=7382842&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Koozie Golf Bag Water Bottle Kooler</a> is perfect for a day on the links. It looks
like a mini golf bag and clips to your big golf bag with a metal carabiner.<o:p></o:p></div>
all
of your water has gotten warm, which is why the <br />
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<b>Club covers</b> – these
<a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=550659721&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">Callaway Vintage Headcovers</a> are a great way to get noticed! Attractive acrylic knit
can be embroidered with your company logo, and the long neck provides extra
protection for your clubs.<o:p></o:p></div>
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<b>Battery banks</b> – while
you might not immediately think of battery banks when you think of golf, they
are still a wonderful item to have on the course. A business meeting over golf
could have an early end if your phone dies on the 9<sup>th</sup> hole. Having
one of these sleek <a href="http://dbpchicago.espwebsite.com/ProductDetails/?productId=550501793&tab=Tile&referrerPage=ProductResults&refPgId=509540343&referrerModule=PRDREB" target="_blank">battery packs</a> could save you from running out of power at
the wrong time!<o:p></o:p></div>
Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-79289661490079470212016-04-15T13:41:00.001-05:002016-04-15T13:41:40.307-05:00Product Spotlight: 3D Laser Engraved Optical Crystal<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBHUjzeAEvi22gT5j5sXlGlNeLTCd_4qYsqSKotoSizPizB1KHYDumlPa9I2Q7GqjgbRtJfKhcJ_zrWpha4w_RJfbYYqSyZwQlG-z4NCf7PDvMdx8GgIspiCL7w0NS3d8lDlvx67NlPaE/s1600/3D+Crystal.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBHUjzeAEvi22gT5j5sXlGlNeLTCd_4qYsqSKotoSizPizB1KHYDumlPa9I2Q7GqjgbRtJfKhcJ_zrWpha4w_RJfbYYqSyZwQlG-z4NCf7PDvMdx8GgIspiCL7w0NS3d8lDlvx67NlPaE/s200/3D+Crystal.jpg" width="200" /></a>When it comes to awards and recognition, it can be difficult
to find the right balance between quality and price. That’s why we love these 3D
laser engraved optical crystals. They are the perfect option for a high-quality
and unique award or gift. Clients, employees or donors can be honored in an
elegant way without sacrificing your whole budget. Optical crystal is different
from glass or acrylic. Since it contains no mineral content, it is perfectly
clear and colorless and suitable for 3D laser engraving.</div>
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The crystal keepsakes are available in a variety of shapes,
from standard squares and rectangles to custom cuts such as waves or diamonds.
They also come in functional designs such as wine stoppers, business card
holders, or clocks. The 3D imaging options are nearly limitless and each piece
is completely customizable. All that is needed is vector or line art of the
image to be engraved; there is no set up for creation of the 3D art! Add surface
engraved copy to personalize it. Each piece comes in a satin-lined and padded
gift box for safe storage and shipping. Gift boxes are available imprinted as
well.<o:p></o:p></div>
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The paperweight shown in the video starts as low as $20 per
piece, but other options and price points are available. You are able to choose
the shape, the 3D image, and the engraved copy on each award. It’s beautiful
yet cost-effective with no order minimums. Contact us today for a quote, and check
out our video below to see more about 3D laser engraved optical crystal.<o:p></o:p></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ows6nJ96Ctg" width="560"></iframe>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-638048825825192612010-06-02T10:51:00.000-05:002010-06-02T11:07:16.340-05:00Direct Mail is Here to Stay! 5 Tips to Improve Your CampaignsAs many preach that direct mail is going the way of the dinosaurs, we'd like to take some time to share why we know direct mail is still one of the most effective promotional tactics when done correctly. Before you put a stamp on another campaign, consider these tips for improving your response rates.<br /><br /><span style="font-weight:bold;">Tip #1 - Always personalize<br /></span><br />We all love cards, invitations and thank you notes from friends and family. They make us feel special and feel like extra effort went in compared to receiving an email. Direct mail campaigns work the best if they respect the recipient's time and make them feel like it was specifically meant for them. Customized messages means more than a name merged into the salutation line. The whole piece should reference your company's relationship with the recipient. Detailed data collection will offer you greater list segmentation capabilities that will drive up your response rates.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dbpchicago.com/emails/0510/images/Envelope.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 48px; height: 32px;" src="http://www.dbpchicago.com/emails/0510/images/Envelope.gif" border="0" alt="" /></a> Existing and previous customers are 300% more likely <div>to respond versus prospects.<br /><br /><span style="font-weight:bold;">Tip #2 - Your lists need constant grooming<br /></span><br />Businesses that develop their mailing list as they grow have a much greater advantage over those that rent information. Data collection and list grooming can feel like a daunting task, but it is the key to achieving the best results. Noting information like birthday, type of purchase and last visit are great information pieces to segment your list by and wrap your messaging around. If your customers feel like you know who they are, recognize their needs and cater to their needs they will be more loyal. Think of your direct mail as another level of customer service.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dbpchicago.com/emails/0510/images/Envelope.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 48px; height: 32px;" src="http://www.dbpchicago.com/emails/0510/images/Envelope.gif" border="0" alt="" /></a> After 5 mailings, prospects that still haven't responded should be</div><div>shifted to a non-mail outreach list.<br /><br /><span style="font-weight:bold;">Tip #3 - Devise unique messaging per segment<br /></span><br />Yes... this means more work but leads to much higher response rates. Devise unique messaging by segment utilizing multiple variables from your database. When you send one mass message you run the risk of offending your recipient if they feel it doesn't apply. To gain the benefit of larger print runs, develop a mailer that can be sent at any time to your key groups. This way you can print the maximum amount and release your mailing at the right time for each list.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dbpchicago.com/emails/0510/images/Envelope.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 48px; height: 32px;" src="http://www.dbpchicago.com/emails/0510/images/Envelope.gif" border="0" alt="" /></a> Only 20% of your response rate is attributable to creative. The<br />other 80% is from list and offer.<br /><br /><span style="font-weight:bold;">Tip #4 - Always include an offer, never an offload<br /></span><br />Your direct mail should always include an offer that fulfills a perceived need, is practical, is unique, is appropriate given the segment and has a clear connection to your brand. Offers that sound too rich can stifle the response or attract the wrong customer type. Make sure the offer is the most clear and concise part of your communication. Do not include offers with limitations. Never send out an offer that no one wants. If your promotion is an attempt to offload something, this sends the wrong message to your customers.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dbpchicago.com/emails/0510/images/Envelope.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 48px; height: 32px;" src="http://www.dbpchicago.com/emails/0510/images/Envelope.gif" border="0" alt="" /></a> Don't use window envelopes. </div><div>People automatically assume it is a bill.<br /><br /><span style="font-weight:bold;">Tip #5 - Ask your mailing<br /></span><br />Your mailing must clearly answer why, why, what, what.<br /><br />Layout out your creative with the proposed copy and ask yourself if you received it, does it immediately answer the following four questions:<br /><br />- Why am I receiving this?<br />- Why should I look at it now?<br />- What's in it for me?<br />- What should I do now?<br /><br />The job of your direct mail piece is to communicate these points quickly and clearly. If it doesn't, rework it until it does. Never settle and don't let your team settle until it works.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dbpchicago.com/emails/0510/images/Envelope.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 48px; height: 32px;" src="http://www.dbpchicago.com/emails/0510/images/Envelope.gif" border="0" alt="" /></a> Fund raising direct mail efforts tend to have the highest response in </div><div>November, September and February.<br /><br /><br /><span style="font-weight:bold;">Bonus Tip - Always test and remail<br /></span><br />Before committing to a particular direct mail campaign for a full cycle, make sure you know it is an effective piece. Divide each segment and test different creative, copy and even format. You'll know within the first 10 days of the hit which was the winner. Use the winning creative to create a follow-up version and rehit within 6 weeks of the initial piece. A typical response rate is 0.5%-1.9%. Anything 2% or greater is a real winner.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dbpchicago.com/emails/0510/images/Envelope.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 48px; height: 32px;" src="http://www.dbpchicago.com/emails/0510/images/Envelope.gif" border="0" alt="" /></a> Within 45 days, 92% of your respondents </div><div>will have acted on the offer.<br /><br /><br />Need help with your upcoming campaign? We offer expert creative and campaign management services to help you get the most out of every mailing. Contact us for a free quote.</div>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-85048805813150923852010-04-12T13:23:00.000-05:002010-04-12T13:26:14.336-05:00Explore these easy ways to boost productivity!When morale is high, productivity soars. Reaching great heights takes time and effort but shouldn't be such a chore. Consider these few fun tips that will start to lift your team's spirits, decrease turnover, increase employee loyalty and result in a more productive work environment.<br /><br /><span style="font-weight:bold;">Go Green</span><br />Did you know that the presence of plants in an office helps reduce stress and sick absences while improving air quality and overall wellbeing of your employees? Research has proved creating greener spaces indoors makes for a healthier and more productive workforce.<br /><br /><span style="font-weight:bold;">Kick Up Some Competition</span><br />A great way to rekindle camaraderie is to get your team involved in some sort of challenge together. Look for a fun sport tournament or charity fund-raiser to help build the strength of your team.<br /><br /><span style="font-weight:bold;">Theme Days with Purpose</span><br />Designate one day a month as a theme day. Get creative by having everyone bring a photo from their favorite vacation, share an embarrassing moment or wear their favorite hat. Start the day with a show and tell, give awards for the best and reap the benefits of a more united team.<br /><br /><span style="font-weight:bold;">Write Smarter Memos</span><br />It won't take more than a few extra minutes of your time, but including a fun point on your memos can completely transform the mood of your messages. Include song lyrics, an inspiring quote, YouTube video or neat news link loosely related to the topic of your memo. It will help your memo get your team's attention, make individuals more inclined to accept any new rules and help them remember it's purpose.<br /><br /><span style="font-weight:bold;">Take Field Trips</span><br />A change of atmosphere will reenergize your team, refuel your employees' creative tanks and allow everyone to breathe a little easier in a neutral surrounding. Take a visit to a local park, museum or gallery. Conduct your meeting after a brief walk around to see the sites. You'll be impressed how this fun time can inspire great productivity.<br /><br /><span style="font-weight:bold;">Invest in Your Team</span><br />Encourage your employees to attend seminars, classes and networking events even if they are not directly related to the company's industry or their office tasks. Offer compensation or "office grants" to those that pursue the additional education. This investment in your employees will benefit your company through increased employee loyalty and more creative problem solving skills.<br /><br />Share tips that have worked for your company. Join the discussion on our <a href="http://www.facebook.com/pages/dbpchicago/229611099268">Facebook</a> page or <a href="http://www.linkedin.com/groups?homeNewMember=&gid=2643200">LinkedIn</a> group.Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-3486820577338902902010-03-09T11:42:00.000-06:002010-03-09T11:49:04.098-06:00Be a Security Hero!Fraud happens! No organization, whether it is a corporation, small business or even a non-profit, is safe from fraud. The fact is fraud is a real threat to the financial health and integrity of your company. <br /><br />In this article we share more about the warning signs, effective ways to reduce fraud losses and how our new <span style="font-weight:bold;">VOIDX</span> product line can help make a difference. <br /><br /><span style="font-weight:bold;">Be a champion against fraud in your company. Read on! </span><br /><br /><span style="font-weight:bold;">A Little Fraud Goes a Long Way</span><br />Once fraud starts, it doesn't stop on its own. It starts small, but will continue to grow until the perpetrator is caught. Very few thefts may occur at the beginning and are generally for small amounts. As the fraudster realizes how easy it is to take $100, next week the amount will grow to $200, then $500 and then easily into the thousands. <br /><br /><span style="font-weight:bold;">Here are a few fraud facts published by the Association of Certified Fraud Examiners:</span><br />• The average fraud scheme lasts 18 months before it is discovered.<br />• Cash was targeted in more than 90% of fraud schemes.<br />• A usual scheme costs small business an average of $127,000 in losses versus $97,000 in losses a large company.<br />• In more than 37% of the fraud cases discovered, the fraudster had been employed by the organization for more than 10 years.<br /><br /><span style="font-weight:bold;">Below are common methods of company fraud to be aware of:</span><br />Skimming – A typical example of this type of fraud is when a cashier pockets cash from sales that are not rung up. Discounting a sale after payment receipt and pocketing the difference, submitting falsified expense sheets and receipts and tampering with band deposits are other examples of skimming.<br /><br /><span style="font-weight:bold;">Fraudulent Disbursements</span> – Losses from this type of fraud generally involve paying ghost employees, vendor fraud schemes and paying nonexistent vendors. These losses can be very difficult to detect in large companies with hundreds or even thousands of employees and a large number of vendors.<br /><br /><span style="font-weight:bold;">Larceny</span> – This type of fraud occurs after cash has been received and recorded. Check tampering including forgery, counterfeiting and alteration are included. Each check that goes out for your payroll, vendor and other office expense bills puts you at risk.<br /><br /><span style="font-weight:bold;">How Can I be a Hero Against Fraud?</span><br />Fraud is an ever-present threat to every organization’s balance sheet and improving security measures should be a top priority. <br /><br /><span style="font-weight:bold;">To Prevent Skimming</span><br />• Develop a written code of ethics.<br />• Request all employees be on the lookout and safely report abuse.<br />• Implement a system of checks throughout a shift.<br /><br /><span style="font-weight:bold;">To Fraudulent Disbursements</span><br />• Examine any rises in soft costs including advertising, consulting and overtime.<br />• Investigate complaints from customers about billing and vendors about payment.<br />• Delegate billing and payment tasks making it harder to conceal fraud. <br /><span style="font-weight:bold;"><br />To Prevent Larceny</span><br />• Learn more about our proprietary anti-copy fraud deterrent solution called <span style="font-weight:bold;">VOIDX</span> at www.voidx.net.<br />• Call us at 312-263-1569 to find out how <span style="font-weight:bold;">VOIDX</span> checks and documents are designed to be compatible with your current systems and not increase your costs.<br />• Have piece of mind that your company is protected by <span style="font-weight:bold;">VOIDX</span>.Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-520338350294352432010-02-22T12:19:00.000-06:002010-02-22T12:22:31.720-06:00Make Your Customers Want You More! <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 11"> <meta name="Originator" content="Microsoft Word 11"> <link style="font-family: arial;" rel="File-List" href="file://localhost/Users/bobbyambrose/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>624</o:Words> <o:characters>3557</o:Characters> <o:company>DBP | Chicago</o:Company> <o:lines>29</o:Lines> <o:paragraphs>7</o:Paragraphs> <o:characterswithspaces>4368</o:CharactersWithSpaces> <o:version>11.257</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:donotshowrevisions/> <w:donotprintrevisions/> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:usemarginsfordrawinggridorigin/> </w:WordDocument> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:89; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:16908288 0 0 0 4 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--StartFragment--> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">We all know it’s more profitable to hold onto your existing customers/members than it is to attract new ones.<span style=""> </span>Customer retention directly affects your bottom line making poor customer service a serious expense.<span style=""> </span>If your customers are saying that they are satisfied, beware!<span style=""> </span>65-85% of customers who say that service is fine or their expectations have been met are actually at risk of switching to the competition.<o:p></o:p>
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<br /></span></p> <p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: normal;">Before you pull out the heart-shaped piñata, let us share some simple tips to make your customers want you more! </span>
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<br /></span></p><p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Not all Customers are Created Equal<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">It’s been proven time and again. Companies that treat all customers alike miss significant opportunities and lose business.<span style=""> </span>A database cleanup is essential in beginning to segment your current, past and prospect customers into even deeper segments.<span style=""> </span>Simply by addressing them uniquely and referencing their relationship with your company can be the key to expanding, regaining or winning new business.</span></p><p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Identify and Fix the Top Issues Bugging Customers<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">It’s likely you’ve heard the same complaints through surveying and you know what’s broken.<span style=""> </span>Do something about those issues immediately!<span style=""> </span>After they are fixed, announce the improvement to your customer universe.<span style=""> </span>Let them know they’ve been heard and invite them to take part in enjoying your new improved system.<o:p></o:p></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">
<br /></span></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">Use Your Extended Sales Team</span><o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Your extended sales team is comprised of all your customers!<span style=""> </span>When your customers are delighted with your service, they are happy to tell others about your products and company.<span style=""> </span>Identify your top customers and give them tools they can use to promote you.<span style=""> </span>Referral programs can be one of your easiest and most successful campaigns.</span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">
<br /></span></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">Keep a Relationship Diary</span><o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Maintaining accurate customer records that include up-to-date information about your customers is vital to building customer loyalty.<span style=""> </span>Quick and easy access to this central database of information allows employees to correctly address your customers and give preferential treatment when warranted.<o:p></o:p></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">
<br /></span></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">Celebrate Your Employees Hard Work</span><o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Develop and implement a measurement of superb customer service.<span style=""> </span>Recognize and reward employees who practice it consistently.<o:p></o:p></span><span style="font-weight: bold;font-size:85%;" >
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<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-weight: bold;font-size:85%;" >Keep in Touch</span><span style="font-size:85%;"><o:p></o:p></span></p><span style="font-family: arial;font-size:85%;" ></span> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Constant personalized communication should be your goal.<span style=""> </span>You can keep in touch with you customers through personalized letters, cards, postcards, newsletters, social networks, phone calls, questionnaires and additionally by attending tradeshows, association events and educational sessions.<span style=""> </span>Observing your customers’ birthdays or business anniversaries can be a great start.<span style=""> </span>If you find an article or event that may help a customer or relates to their industry, send on the information with a friendly note.<o:p></o:p></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">
<br /></span></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">Educate Your Customers</span><o:p></o:p></span></p> <p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: normal;">Share with your customers any new advancements or offerings in an exciting way. Educate them on what it is, how it will affect their business dealings with you in a positive way and any new ways they can utilize this new product or service. This can be done through specialized email announcements, but an on-site event, seminar or meeting is always a stronger tactic.</span><o:p></o:p></span></p><p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;">
<br /></span></p> <p style="font-weight: bold; font-family: arial;" class="MsoNormal"><span style="font-size:85%;">Need help getting the ball rolling on any of the above or other marketing tactics?<span style=""> </span>Give us a call!<span style=""> </span><o:p></o:p></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">
<br /></span></span></p><p style="font-family: arial;" class="MsoNormal"><span style="font-size:85%;"><span style="font-weight: bold;">Join the discussion on our </span><a style="font-weight: bold;" href="http://www.facebook.com/pages/dbpchicago/229611099268">facebook page</a><span style="font-weight: bold;"> or </span><a style="font-weight: bold;" href="http://www.linkedin.com/e/vgh/2643200">linkedin group</a><span style="font-weight: bold;">.</span><o:p></o:p></span></p> <!--EndFragment--> Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-11517755025556824262010-01-08T16:25:00.000-06:002010-01-08T16:33:36.818-06:00Making Business Resolutions for 2010The celebration of the New Year is the oldest of all holidays and it’s no surprise that the tradition of making New Year’s Resolutions also dates back to ancient times. Although the custom has withstood the test of time, it’s questionable how many resolutions have been kept for longer than a week.<br /><br />In any case, the start of the new year is a good time to reflect on your business’s progress, achievements and failures of the past year as well as identify new opportunities, development routes and goals for the new year. <br /><br />Here is our list of the most accessible and stickiest New Year’s Resolutions you can apply to your business.<br /><br />Challenge your Marketing<br /><ul><li>Marketing encompasses all activities involved in creating, communicating and delivering your product or service to customers, partners and the public. Challenge every brochure, email, phone call and other activity you do this year! Ask yourself if each particular activity is achieving all that it can to keep your costumers engaged. Does each brochure include your events for the year, each email an invitation to join your social networking group, each phone call a reminder of the month’s current special? These simple additions can do wonders for your numbers! </li></ul>Give Something Back<br /><ul><li>Find a cause, association or group in the community that relates to your business. Give what you can. Get involved with an event as a sponsor or sending volunteers, make a donation or partner up on a promotion. Remember the saying those that give get!</li></ul>Ask your Customers<br /><ul><li>Remember effective marketing is not just finding prospects, but reaching the right targets. A successful marketing plan can get you in front of these potential customers, but knowing what to execute can be a tough battle. Throughout the year, take a little time researching how your current customers found you. This exercise should provide some insight as to what are the best communication vehicles for reaching the right prospects. As your hot leads go up, you’ll see your customer acquisition cost fall!</li></ul>Don’t Make Do<br /><ul><li>Whether it’s an old computer, an outdated booth display or an overloaded department, just “making do” can be holding your company back. Get a new machine, revamp your look and start outsourcing to lighten the load. Making do just isn’t worth what it can cost your bottom line!</li></ul>Use a Repeatable Plan<br /><ul><li>Being regular and consistent in your messaging is one of the most important marketing rules to remember. Applying this rule to your execution can also help cut costs and time spent. Your regular marketing plan should have a rhythm of activities that are repeatable. After you find a groove that works, you’ll have more free time additional targeted campaigns!</li></ul>Make Time for Fun<br /><ul><li>It may be a tough economy, but happy employees work better. Mark time on the calendar for a mid-morning stretch, a brainstorm ice cream social or an after work department mixer. Your teams may find themselves with renewed creativity and enthusiasm for doing great work!</li></ul>Happy 2010!<br />Become a <a href="http://www.facebook.com/pages/dbpchicago/22911099268">fan on Facebook</a>/ Join our <a href="http://www.linkedin.com/e/vgh/2643200">Linkedin group</a>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0tag:blogger.com,1999:blog-2255724117516656183.post-76657382921690194552009-02-23T14:06:00.000-06:002009-06-03T07:02:23.330-05:00Exploring Personality Profiles<span style="FONT-WEIGHT: bold">Information About Personality Types</span><br /><br />Here's some web information on personality typing I found fascinating. It's a good read if you've ever wondered why you may view things differently than your client, friend, spouse, boss etc. It's fun to "find" yourself through personality profiling. I'm an <a href="http://www.personalitypage.com/ENFP.html">ENFP</a> by the way. To learn more about yourself and others go to the source at <a href="http://www.personalitypage.com/">http://www.personalitypage.com/</a><br /><br />Personality typing is a tool with many uses. It's especially notable for it's helpfulness in the areas of growth and self-development. Learning and applying the theories of personality type can be a powerful and rewarding experience, if it is used as a tool for discovery, rather than as a method for putting people into boxes, or as an excuse for behavior.<br /><br /><span style="FONT-WEIGHT: bold">The theory of Personality Types, as it stand today, contends that:</span><br /><ul><li>An individual is either primarily <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">E</span>xtraverted or <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">I</span>ntroverted</li><li>An individual is either primarily <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">S</span>ensing or i<span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">N</span>tuitive</li><li>An individual is either primarily <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">T</span>hinking or <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">F</span>eeling</li><li>An individual is either primarily <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">J</span>udging or <span style="FONT-WEIGHT: bold; COLOR: rgb(51,153,153)">P</span>erceiving</li></ul><br />The possible combinations of the basic preferences form 16 different Personality Types. This does not mean that all (or even most) individuals will fall strictly into one category or another. If we learn by applying this tool that we are primarily Extraverted, that does not mean that we don't also perform Introverted activities. We all function in all of these realms on a daily basis. As we grow and learn, most of us develop the ability to function well in realms which are not native to our basic personalities. In the trials and tribulations of life, we develop some areas of ourselves more throughly than other areas. With this in mind, it becomes clear that we cannot box individuals into prescribed formulas for behavior. However, we can identify our natural preferences, and learn about our natural strengths and weaknesses within that context.<br /><br />The theory of Personality Types contends that each of us has a natural preference which falls into one category or the other in each of these four areas, and that our native Personality Type indicates how we are likely to deal with different situations that life presents, and in which environments we are most comfortable.<br /><br />Learning about our Personality Type helps us to understand why certain areas in life come easily to us, and others are more of a struggle. Learning about other people's Personality Types help us to understand the most effective way to communicate with them, and how they function best.<br /><br /><span style="FONT-WEIGHT: bold">Practical Application for Personality Types</span><br /><ul><li><span style="FONT-WEIGHT: bold">Career Guidance</span> - What types of tasks are we most suited to perform? Where are we naturally most happy?</li><li><span style="FONT-WEIGHT: bold">Managing Employees</span> - How can we best understand an employee's natural capabilities, and where they will find the most satisfaction?</li><li><span style="FONT-WEIGHT: bold">Inter-personal Relationships</span> - How can we improve our awareness of another individual's Personality Type, and therefore increase our understanding of their reactions to situations, and know how to best communicate with them on a level which they will understand?</li><li><span style="FONT-WEIGHT: bold">Education</span> - How can we develop different teaching methods to effectively educate different types of people?</li><li><span style="FONT-WEIGHT: bold">Counselling</span> - How we can help individuals understand themselves better, and become better able to deal with their strengths and weaknesses?<br /></li></ul>For more info go to: <a href="http://www.personalitypage.com/">http://www.personalitypage.com/</a>Bob Kenehanhttp://www.blogger.com/profile/10275700561829759288noreply@blogger.com0