Make an Impact with Virtual Trade Shows

Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a mainstay of corporate marketing.

Trade show exhibition represents a significant portion of B2B marketers’ budgets with an average cost of between $15,000 - $30,000 per event. Trade shows are a mainstay, however ROI is sometimes hard to quantify. Besides the obvious expense, other factors include:

• Lack of control on which client/prospect stops at your exhibit 
• Competing messages from rival companies 
• Loss of productivity from travel 
• Marketing effort is not retained or acted upon by client 

A promising alternative to trade show marketing is the emergent trend of utilizing custom branded video brochures to engage the consumer at their office, without the expense of a traditional live event.

A “virtual trade show” on video book engages the client in a similar one to one experience however with greater reach, less distraction and higher ROI. Virtual trade shows via video book can replace exhibiting at a trade show or can be used to reinforce messaging to attendees, prospects, or top clients.

A virtual trade show consists of a dimensional direct mail package using a video brochure loaded with relevant video content, sent to a list of top prospects and clients. The video brochure can be customized to create one to one messaging along with presenting your latest marketing messages in print with video and sound. Your virtual trade show recipient will have your call to action at hand and be in the position to act, because they are at their office engaged in business activity.

A virtual trade show is no more expensive than exhibiting at a trade show; however, it offers greater reach with your marketing message staying top of mind with your client for longer. No matter how much “wow-factor” a trade show exhibit creates, video brochures will leave a far greater lasting impression and provide positive ROI.

To learn more about video books, watch our video or contact us.

Product Spotlight: Swell Style Stainless Steel Bottle

Today's product spotlight features a high end, but affordable, stainless steel water bottle from a project for a hotel client. The bottle's capacity is 750 ml, or approximately 25 ounces, and can accommodate hot or cold beverages. Our field testing proved that the bottle keeps a drink hot or cold for almost a full day when the top is closed, thanks to the vacuum sealed dual wall insulation. The sleek design and modern construction are remarkably similar to Swell bottles, which retail for over $20 each for a lower capacity.

Our client's bottle, featured in our video below, was a bargain at under $10 each. The pricing included two multi-color imprints featuring the hotel branding on one side and their restaurant's branding on the opposite side. They chose the matte black option to make their colorful logos pop; however, there are several other colors and styles available to complement your branding.

Check out our video to learn more about the project.

Product Spotlight: 3 in 1 Lens Kit

Macro lens photo

In the age of social media, more and more people are considering themselves photographers, even if they're only armed with their smartphone camera. While most newer smartphones are able to take beautiful photos, especially with the help of filters and editing technology, there are some things a phone's camera just can't do, such as macro close ups. We found a great promo product that gives your phone's camera more capabilities. The 3 in 1 lens kit clamps over your phone's camera lens and turns it into either a macro lens, a wide angle lens, or a fisheye lens. The lenses easily screw into the clamp, so changing lenses is a breeze. The kit comes in a hard zipper case featuring your logo or brand message, but also includes a soft pouch that doubles as a lens cleaning cloth. The 3 in 1 lens kit is a fun and unique gift idea that we love.

Check out our video to see it in action!

Case Study: Business Builder Kit

Project: Business Builder Kit 
Client: Schawk! / Amway 

For this project, our client wanted to create an integrated kit mailing with a variety of components, including print collateral, product samples, and a video book. The challenge was to create a cohesive package that could be mailed without the contents becoming jumbled or damaged in transit. It was critical that the kit elevated brand perception while also providing important product details, samples, and collateral for the end receiver. After reviewing the client's needs, we were able to engineer a kit to their specifications. The end result was a beautiful custom tuck box and inner tray system with cutouts for product and material placement, sized to perfectly fit all the components contained within it.

DBP provided full service brand execution for this unique project from initial conception through final distribution, including:

• Custom package engineering of the outer box and inner tray system 
• Global sourcing and production of custom video book 
• Print production and fulfillment of supplemental collateral materials
• Kit packing and fulfillment
• Global mailing distribution to 4,500+ addresses

Check out our video to see all the features of the kit!