The DBP Holiday Party

During the holiday season, we try to take a little time to unwind at dbp. For the third year running, we hosted our floor/office Holiday Party for our 4th floor at 656 West Randolph on Friday, December 19th. The highlight of the afternoon was when John Johnson of Johnson Trading and Bob Kenehan of dbpchicago jumped in on trumpet with jazz pianist Dean of the Chicago Federation of Musicians Union for a surprise jazz rendition of O Christmas Tree. Food and beverages were served along with the sharing of some good stories and cheer. Everybody got to learn with amazement that yes, Bob can play the trumpet (although not half as good as John)

The Value of Good Design

Managing your brand is critical to your marketing success now more than ever. Few consumers will base their purchasing decision on the revenue stream, employee count, or years in business of your organization. Big or small is not what counts — it's the perception of your brand that matters.

Proper design and management over your corporate identity is one that will see returns for years to come. A honed, well executed, and consistent corporate brand campaign will not only attract your target clientele, but it will help build customer loyalty and confidence in your products or services. Furthermore, the process of refining your corporate identity often leads to a sharper focus within your business.

At dbpchicago we always seek to uncover the unique qualities that define an organization before we develop identity design concepts. In so doing, the brands that we help build are congruent with our clients' strategic marketing plan.