The Brain Storm

March 8, 2018

Case Study: Business Builder Kit

Project: Business Builder Kit 
Client: Schawk! / Amway 

For this project, our client wanted to create an integrated kit mailing with a variety of components, including print collateral, product samples, and a video book. The challenge was to create a cohesive package that could be mailed without the contents becoming jumbled or damaged in transit. It was critical that the kit elevated brand perception while also providing important product details, samples, and collateral for the end receiver. After reviewing the client's needs, we were able to engineer a kit to their specifications. The end result was a beautiful custom tuck box and inner tray system with cutouts for product and material placement, sized to perfectly fit all the components contained within it.

DBP provided full service brand execution for this unique project from initial conception through final distribution, including:

• Custom package engineering of the outer box and inner tray system 
• Global sourcing and production of custom video book 
• Print production and fulfillment of supplemental collateral materials
• Kit packing and fulfillment
• Global mailing distribution to 4,500+ addresses

Check out our video to see all the features of the kit!

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