The Brain Storm

February 9, 2009

USPS Upcoming Self Mailer Regulations

Just a quick update for all the folks out there using a self mailer format for your DM communications. The USPS has apparently been having several mechanical issues while processing some versions of self mailer formats. They have recently concluded testing on several format types to identify key design considerations. Below are some notable changes to the existing rules that you may want to incorporate into your self mailer designs after May 2009. Not doing so may invalidate your ability to receive the USPS automated rate on your DM campaign...ouch!

Changes include:
  • A new definition of folded self-mailers which limits pieces to those made from one continuous sheet of paper.
  • Maximum size: 6 inches high by 10-1/2 inches long by 0.25 inches thick.
  • Paper stock from 50 to 70 pounds, depending on the design of the mailpiece.
  • Increased size, placement, type (non-perforated) and number of tabs

To learn more details about the upcoming changes click here. Information courtesy of NASML Inc.

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