The Brain Storm

December 15, 2008

Top 5 Tips on Word of Mouth Marketing

Listed below are some of my "aha" moments gained while attending a conference last week held by marketing expert Andy Sernovitz, CEO of GasPedal Andy runs a terrific program called The Word of Mouth Crash Course and is author of the book: Word of Mouth Marketing: How Smart Companies Get People Talking. I recommend attending the course. Click here to see upcoming events.

1. Ethics and good service come first.

2. Give your clients a reason to LOVE you and your company.
Remember the feeling of young love? You wanted to tell everyone. Create those moments for your clients by exceeding their expectations and you will create a reason for them to tell the world about you and your company.

3. Market to your "talkers" and get them talking.
Look for marketing opportunities to educate those that will indirectly recommend your product or service. Develop outreach programs to your referral base.

4. Create multipliers within your marketing effort.
Make it easy for your clients to refer your services and create viral opportunities. For example, create a "Tell a Friend" on your website. Hand out interesting and useful marketing materials that invite others to share - multiple coupons for example. Freely give away branded items that create a buzz about your product or service. Use internet forums and blogs to inform and edutain (educate and entertain).

5. If it's not worth talking about, it's not worth doing.
Creativity creates results. Get outside of the status quo and get your customers talking about you.

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